Are Abandoned Cart Emails GDPR Compliant?

Abandoned cart emails are a great way to recover lost sales, but are they GDPR compliant? The answer is, unfortunately, yes and no.

Yes, abandoned cart emails are GDPR compliant when you have the customer’s consent to send them marketing emails and store their data. No, abandoned cart emails are not GDPR compliant when you do not have the customer’s consent to send them marketing emails.

How to Make Abandoned Cart Emails GDPR Compliant

In order to ensure GDPR compliance, you must get the customer’s consent to send them marketing emails. You can get the customer’s consent by asking them to opt in to your email list when they create an account or make a purchase.

If you don’t have the customer’s consent, you can still send them an abandoned cart email, but you must include an unsubscribe link so they can opt out of receiving future emails from you.

Here’s how to make sure your abandoned cart emails are GDPR compliant:

1. 1. Make sure you have a clear and concise privacy policy that is easily accessible on your website.

1. 1. In your privacy policy, inform users of their right to opt out of marketing communications at any time.

1. 1. Make sure you obtain consent from users before sending them any marketing communications, including abandoned cart emails.

1. 1. Use clear and concise language in your abandoned cart emails, and make sure the user has a clear way to opt out of further communications.

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Aside from this, you must also ensure that you understand GDPR and cookie consent.