When you visit a website, you may see a banner informing you that the site uses cookies. Cookies are small files that websites place on your computer to track your activity. The banner will typically ask if you want to allow the site to use cookies. If you do not want the site to use cookies, you can decline by clicking on the button in the banner or by clicking on the “x” in the top right corner of the banner.

In order to comply with the GDPR, website operators must take certain measures to ensure that cookies are properly consented to for the collection of potentially sensitive information. These requirements include prominently displaying a cookie banner that meets specific dimensions and includes the required information. The cookie banner must be displayed on the website’s homepage or on any pages a user first visits on a website.

Website operators must also provide a link to their privacy policy on the cookie banner. The privacy policy must explain how cookies are used on the website and what data is collected. It must also disclose how long data is stored and whether it is shared with third parties. Finally, the policy must inform users of their right to access, change, or delete their data at any time.

There are many different ways to add a cookie banner to your store. You can use a plugin, or you can add the code yourself.

If you are using a plugin, look for one that is easy to use and that integrates with your e-commerce platform. If you are adding the code yourself, be sure to follow the instructions carefully.

No matter which method you choose, be sure to test it thoroughly before going live. This will help ensure that the banner functions properly and that your customers see it. As an e-commerce store owner, it’s also essential to ensure that your cookies are GDPR compliant.

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About the Author: Marc Parrish

Marc Parrish, Founder and CEO of PieEye INC., is a seasoned marketing expert with a rich history in the industry. Holding an MBA from UCLA and a background in Mechanical Engineering from the University of Michigan, Marc's expertise spans interactive marketing to product marketing. Based in San Francisco, his insights into the digital transformation of the U.S. retail sector are deeply informed by his vast experience and passion for various social causes.

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