Who cares? Is Data Privacy even a thing?

Now, I know what you’re thinking. Data privacy compliance sounds about as exciting as watching paint dry, grass grow, or baseball before the new rules changes. And shouldn’t this be one for the Compliance team?? But in the era of data monetization and escalated data breaches, it is eCommerce where companies are amassing and using vast amounts of our personally identifiable information, so the stakes are even higher.

Not only can a data breach result in legal consequences like hefty fines and lawsuits, it can also cause irreparable damage to a company’s reputation. Penalties for violation of CPRA range from $2,000 to $,7500 per violation! We all know how difficult and costly winning back the trust of consumers can be once a company’s reputation is tarnished. According to Pew Research, about half (52%) of U.S. adults said they decided not to use a product or service due to worries about how much personal information would be collected about them. Data Privacy is Essential!