Apple’s Commitment to Data Privacy Is a Game Changer

Apple is diving headfirst into the privacy debate as a key driver of their brand with it front and center on every install, phone activation and marketing campaign.  As they put it, “Apple believes privacy is a fundamental human right.”:

• Tracked | https://youtu.be/fjf7c-O5GyQ
• Data Auction | https://youtu.be/NOXK4EVFmJY
• A Day in the Life of an Average Person’s Data | https://youtu.be/1HWUjMjaBJI
• App Tracking Transparency | https://youtu.be/Ihw_Al4RNno

And it’s not just talk – Apple has put its money where its mouth is with privacy-focused product features like end-to-end encryption and facial recognition that works solely on your device. They’ve even taken a strong stance against data mining and tracking, going head-to-head with companies like Facebook over user privacy. In fact, Facebook has lot billons of dollars in revenues due to Apple’s Privacy Push.

What’s most remarkable about Apple’s privacy push is how it has resonated with consumers. In a world where data breaches and privacy violations happen with increasing frequency, Apple’s commitment to privacy has become a key selling point for its products. Billboards and TV ads focus on it, and the associates in store wear T-Shirts emphasizing that Apple makes money off its’ products, and not consumer data.

Consumers are willing to pay a premium for the peace of mind that comes with knowing their personal data is secure.

So hats off to Apple for leaning into privacy early, and making it a brand asset. By taking a strong stance on privacy and security, they’ve not only strengthened their reputation as a trusted and reliable company, but have also tapped into a growing demand for products and services that prioritize user privacy. It’s a win-win for everyone.