Data scanning is essential to protecting information that should remain private, such as personally identifiable information (PII), login credentials, IP addresses, and more. Without data scanning tools, e-commerce businesses remain vulnerable to cyberattacks and data breaches, which can lead to substantial financial losses and a damaged reputation.

The costly consequences of unsecured data include loss of sales, follow-up cyberattacks, and fines levied due to compliance violations. Fortunately, data scanning tools exist as specialized solutions that sweep through mountains of data to find and protect sensitive information.

Here are some of the key benefits of using sensitive data scanning tools.

» Make data protection easy with these sensitive data scanning tools for e-commerce.

1. Reduced Risk of Common Data Breaches

One of the main reasons that companies adopt sensitive data scanning tools is to protect themselves against possible breaches and hacks that unsecured data can cause. This has become more prevalent with the rise of ransomware, which targets critical information systems in order to extort and hold data for ransom.

Other data breaches also exist, such as hacking customer databases, theft of personally identifiable information, and data breaches resulting from poor system configurations. All these can result in substantial damage to a company’s reputation and potential legal issues.

2. Guaranteed Compliance With Local and International Regulations

Another great benefit of using sensitive data scanning tools is that it helps you comply with all the required regulations and legal standards, such as the CCPA, GDPR, and HIPAA. This ensures that your business remains transparent and positioned to win new contracts.

Ensuring compliance also helps strengthen customer trust and build up better long-term relationships with them. Overall, by using sensitive data scanning tools, you can not only protect your company from possible breaches but also gain a competitive advantage in the market and retain happy customers for the long term.

3. Better Control Over Access to Sensitive Data

Another benefit of using sensitive data scanning tools is that it gives your company better control over access to this critical information. This is particularly important if you regularly deal with large amounts of customer data, such as while running an e-commerce website or providing services to the healthcare sector.

Having the right tools helps you detect vulnerabilities and potential risks, such as data breaches and unauthorized access to sensitive information. With these tools, your company can monitor all activity around this data on a continuous basis and take action swiftly if anything goes wrong.

» Are you an e-commerce seller? Use this data breach response checklist

4. Reduced Sensitive Data Footprint

Lastly, using sensitive data scanning tools is also great for reducing the footprint of your company’s sensitive data. Having fewer data points to worry about means you can focus on more critical business processes and drive greater value from the information you hold.

Some of the risks of unsecured sensitive data include exposure of personal and sensitive information, not to mention identity theft and fraud. Most of the time, businesses may overlook sensitive data risks due to the misconception that blanket cybersecurity protection measures are enough. Sensitive data often goes beyond the scope of these measures, as they are usually buried in documents spread across an organization.

5. Enhanced Data Protection and Security

In addition to the benefits mentioned above, using sensitive data scanning tools enhances your company’s overall data protection and security. This helps you protect against cyberattacks and keep critical information safe from misuse or unauthorized access.

Cyberattacks are growing more sophisticated as technology continues to evolve, and businesses must be vigilant in securing their sensitive data from potential risks. By using sensitive data scanning tools, companies can gain better control over access to critical information and reduce the risk of costly breaches.

Stay on Top of Sensitive Data With the Right Tools

Staying proactive is key to ensuring your company’s long-term security and success. By using sensitive data scanning tools, you can gain better control over access to critical information, improve compliance with local and international regulations, and reduce your company’s overall data footprint. Overall, this is a great way to protect against cyberattacks and other forms of digital threats.

» Scan your sensitive data with PieEye

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About the Author: Marc Parrish

Marc Parrish, Founder and CEO of PieEye INC., is a seasoned marketing expert with a rich history in the industry. Holding an MBA from UCLA and a background in Mechanical Engineering from the University of Michigan, Marc's expertise spans interactive marketing to product marketing. Based in San Francisco, his insights into the digital transformation of the U.S. retail sector are deeply informed by his vast experience and passion for various social causes.

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