The Right of Personal Action: A Game-Changer for Data Privacy in the Age of AI

There is an intersection of artificial intelligence (AI) and data privacy which will force the hand of our politicians. AI continue to drive into various sectors, from smart assistants to predictive analytics, and the implications for data privacy are profound.

A recent article by Laleh Ispahani in The Hill emphasized the need for robust data privacy regulations, especially in the context of AI, when there are clear mistakes being made in things like policing and government tracking of things like facial recognition. While regulations and government oversight are essential, there’s also a pressing need for a right of personal action, similar to what is afforded under the Americans with Disabilities Act. This would empower individuals to take legal action against entities that misuse their data, ensuring accountability and deterring potential violations.

The Double-Edged Sword of AI

AI offers a plethora of benefits, from enhancing business efficiency to predicting cyber threats. However, as highlighted by Kate O’Flaherty in Information Age, AI poses significant risks to privacy. Deep learning models can de-anonymize data, potentially infringing on every person’s privacy. Common mistakes by organizations include using data for unintended purposes, storing data longer than necessary, and gathering irrelevant information. Such oversights could lead to violations of regulations like the GDPR.

The Need for Personal Action

The right of personal action would serve as a significant deterrent against data misuse. Without such rights, companies might merely pay lip service to regulations. The real change will manifest when there’s a tangible threat of repercussions for non-compliance.

AI’s Role in Data Privacy

AI isn’t just a potential threat to privacy; it can also be a solution. AI can be employed as a privacy-enhancing technology (PET), helping organizations adhere to data protection by design obligations. For instance, AI can generate synthetic data, mirroring the patterns of personal data without compromising individual privacy. Furthermore, AI can bolster privacy by encrypting personal data, reducing human errors, and identifying potential cybersecurity threats.

The Current Regulatory Landscape

While AI is currently governed by regulations like the GDPR, more stringent laws are on the horizon. The EU, known for its robust AI-related privacy protections, is planning to introduce more AI-specific regulations. The UK is also gearing up to unveil its stance on AI regulation by the end of 2023.

Protecting Personal Information

Given the evolving landscape, it’s crucial to safeguard personal information. As reported by The Washington Post, everything we do online is tracked, making data privacy even more critical. From using encrypted messaging apps to being cautious about sharing medical information, individuals must take proactive steps to protect their data.

Conclusion

The conversation around AI and data privacy is multifaceted. While AI holds the promise of revolutionizing industries, it also brings forth challenges in data privacy. The right of personal action could be the catalyst for ensuring that companies prioritize data privacy, not just in letter but in spirit. As the discourse around data privacy evolves, it’s imperative to consider the perspectives of all stakeholders to establish a robust and effective framework.

Get a
Demo
NOW

Fill up the form for 20% off on subscriptions!

First Name
Last Name
Company Email Address
Company URL

About the Author: Marc Parrish

Marc Parrish, Founder and CEO of PieEye INC., is a seasoned marketing expert with a rich history in the industry. Holding an MBA from UCLA and a background in Mechanical Engineering from the University of Michigan, Marc's expertise spans interactive marketing to product marketing. Based in San Francisco, his insights into the digital transformation of the U.S. retail sector are deeply informed by his vast experience and passion for various social causes.

Share This

Request a demo of our data privacy solution today and take control of your privacy strategy.

Get a
Demo
NOW

See how our platform ensures compliance and builds trust.

Discussion