PieEye Launches in Google’s New CMP Partner Program, Bringing Enhanced Consent Management to the Fore

San Francisco, October 31, 2024: PieEye is thrilled to join Google’s new CMP Partner Program, a pioneering initiative created to streamline the use of Consent Mode, empowering companies to navigate data privacy compliance while preserving the effectiveness of digital advertising and analytics.

Bridging Compliance and Data-Driven Insights with PieEye’s CMP

PieEye’s Consent Management Platform (CMP) integration with Consent Mode makes it easier for organizations to maintain compliance by accurately capturing and communicating users’ consent preferences across Google tags. Consent Mode adapts data collection activities in response to users’ choices, ensuring that only data authorized by consent is processed. With PieEye, businesses can confidently align their digital advertising and analytics efforts with privacy expectations, enhancing user trust.

“At PieEye, we believe Consent Mode signifies a significant step forward in the industry – prioritizing users’ privacy while still allowing businesses to make data-driven decisions in a responsible manner,”

Marc Parrish, CEO & Founder of PieEye

Aligning Mission and Innovation in Privacy

As an early supporter of Consent Mode, PieEye has continuously advanced its platform to serve clients’ needs in balancing privacy compliance with data utility. Now, as an official Google CMP Partner, PieEye strengthens its commitment to helping businesses responsibly leverage user data while adhering to global privacy standards.

“Consent Mode reinforces our mission at PieEye: to enable digital businesses to respect privacy rights without compromising growth,”

River Starnes, Head of Sales

About PieEye

PieEye is a leading provider of data privacy and compliance solutions, offering a range of tools to help businesses collect, manage, and process user consents on websites and apps in compliance with global privacy regulations. PieEye’s CMP supports organizations of all sizes, from SMEs to enterprise clients, helping them build trust with customers and achieve high consent rates.

Supporting brands in numerous industries and operating across dozens of privacy-regulated countries, PieEye is committed to advancing a responsible data ecosystem while enabling growth for its clients.

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About the Author: Marc Parrish

Marc Parrish, Founder and CEO of PieEye INC., is a seasoned marketing expert with a rich history in the industry. Holding an MBA from UCLA and a background in Mechanical Engineering from the University of Michigan, Marc's expertise spans interactive marketing to product marketing. Based in San Francisco, his insights into the digital transformation of the U.S. retail sector are deeply informed by his vast experience and passion for various social causes.

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