Data Privacy Consent Management in E-Commerce

Under GDPR, data controllers must ensure that they have a valid legal basis for processing personal data. One of the options is consent, which must be freely given, specific, informed, and unambiguous. Consent must also be revocable at any time and the controller must provide clear and concise information about the rights of the data subject. Consent management is a system or process that helps organizations track and manage consent from data subjects.

Why Is Data Privacy Consent Management Important?

Data privacy consent management is important because it allows people to have more control over their data. By managing consent, companies can ensure that people are aware of how their data will be used and that they have given explicit permission for that use. This helps to protect people’s privacy and gives them a sense of security when using online services.

Consent management also helps companies to stay compliant with regulations like the General Data Protection Regulation (GDPR). GDPR compliance requires companies to get explicit consent from people before collecting or storing data. Consent management systems make it easy to track who has given permission and who has not so that companies can be sure they are meeting all the GDPR’s requirements.

To learn more, take a look at Understanding GDPR and Cookie Consent in E-Commerce.

The Difference Between Consent and Preference

When it comes to data privacy, consent and preference can be easily confused. Consent is defined as permission for something to happen, while preference is a personal choice. In the context of data privacy, consent refers to agreeing to share certain information with a company or individual, while preference refers to choosing which services you want to use and how you want your data shared.

If you’d like to learn more about keeping your data safe, read through our e-commerce privacy policy guide and our confidential and sensitive information post.